Are you thinking of investing in Google Adwords to prompt up hundreds of leads?
Yeah! Good.
It’s the best idea to play with if you want to flash up your brand everywhere. It’s as simple as Netflix did. The Google Adwords gave it a stage. It, thereby, grabbed the eyeballs. Now, its volume of audience exceeded 100 million. It’s a benchmark.
You can easily give a kick to your brand via a PPC (Pay-Per-Click) campaign. A bit of investment can get an influx of inquiries. Your brand comes into a limelight within an hour of airing your digital ads. Later on, you can easily eye on the count of your online traffic.
I’ve some unusual ways to set up a digital ad. Thereupon, you can check its impact on your visibility via the Google Adwords management practices.
Ready? Let’s begin.
1. Publish your ad on competitor’s website:
A customer rings you or shoots an email of inquiry before making up his mind about a purchase. Let’s say, a customer called you on seeing your educational institution’s ad on Google. He wanted to make sure whether or not it exists.
But sometimes, it doesn’t happen. People don’t call. They like to prefer the brand or big player of that niche only. If critically thinking, your expenditure on a digital ad in that case might be a waste. ‘
Don’t lose your hope. There is a silver lining. You can choose an unusual way. Apart from focusing on keyword and bidding, search who your closest competitors are. Create a list. Make your ad ‘live’ on their website. Its traffic will be more or less relevant. And, you will be relieved from getting a dozen of wrong clicks.
2. Play a mind game while choosing ad title & landing page:
Hundreds to millions of clicks from the relevant audience make an ad a big hit. Let’s say, an Adwords’ ad reads-“Orthopedic Mattress at Affordable Price”.
There is nothing wrong with it. Now, consider one more way of selling the same product below.
“Do You Feel Back Ache on Orthopedic Mattress?”
This ad title resonates with the pain point of the customers. The possibility of clicks from unsatisfied customers scrolls up reading their pain. You have a golden opportunity to hit the bull’s eye here. Equip the landing page with the video or infographics that highlights the false promises of your competitors.
This tactic will never go wrong if you skillfully play with a thoughtful mind. The mattress company-Tuft & Needle, has implemented it practically. And, you don’t need to have deep pockets for doing so.
3. Input non-targeting features in negative keywords
Sometimes, you want to show your ad to a selected group. Of course, here, relevancy is at the heart. Indeed, nobody wants to waste the money on the clicks and impressions that are not your target. You can combat it through negative keywords.
A negative keyword determines the searchable terms (related to the brand/product/service). The digital marketing experts brainstorm the negative keyword to keep its searchers away. It specifies that the advertiser doesn’t want visitors who search the input negative keywords.
For example- a shoe brand deals in men’s footwear only. Therefore, its online marketer should focus on specifying ‘women footwear’ and ‘women shoes’ as negative keywords. Thereby, the online traffic that looks for only men’s footwear will come to inquire.
So, if you want to have a good quality score, assign negative keywords to your ad. The better quality score helps you to get a high ranking. The higher your ad ranks, the lower your cost per click.
4. Double back your online ad campaign:
Even though, ads are eye-catcher, you shouldn’t underestimate the power of SEO (Search Engine Optimization). It takes you to a long way in the digital landscape.
Frankly speaking, the route to promotion through SEO is relatively long. You have to keep patience for several weeks and months. As the organic traffic pushes up, an ad campaign takes a wink to soar up your searches.
So, sift through the most relevant keyword. Employ all SEO strategies to visualize your brand on the SERPs. Alongside, run a CPC or PPC ad campaign. Your traffic will take an instant leap in millions. Share the list of keywords that has brought those millions of visitors on your website. Your PPC data will be a gold mine to catch on leads.
Subsequently, you can target and even, re-approach them with a motto of conversion.
5. Test new business ideas via online ads:
Hundreds of people keep their head in the clouds. They daydream of becoming an entrepreneur, one day. But, 80% of them just keep dreaming whereas 20% muster courage and, at least, try on. Out of these 20%, just 5% people achieve success, according to a survey.
Google Adwords can turn your dreams into reality. Have faith in it. It’s a tried and tested trick of online promotions for Paul Bromen. He built an ad campaign to promote vintage clothes for Andrea Atkins of Revere.AI. However, she didn’t convince with this business idea initially. But later on when Bromen (a serial entrepreneur) came with an idea of an ad campaign, she was moved. Its impressive landing page had just 8 products. It started receiving good response.
So, she carried it on.
You, also, can have a good option to setup a new business and its viability.