Have you witnessed how search engine optimisation (SEO) is evolving dramatically? This evolution is now swifter because of AI and AGI. The advent of artificial intelligence has pressed leading search engines to drive zero click searches. Searchers are hyper-impulsive, who don’t like to wait, and navigate links to find an appropriate answer to their queries. That’s why Google introduced this concept. It resolved the user’s concern, offering results that directly answer a query on SERPs.

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Have you seen the highlighted answers to your searches in a box on SERPs?

Certainly, multiple hyperlinks or websites pop up when you search online. But only a few make it to the top, especially in the highlighted pane as an ultimate answer. This is well-known as a snippet. Simply imagine – what if your blog or web page’s content emerges there? The number of clicks will be more than ever. And online traffic will increase like never before. Capturing attention and clicks is the real win. This is what rich snippets and featured snippets can do.

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