Have you heard about the data breaching by Cambridge Analytica? Its malicious attempt has pointed several fingers at the confidentiality of Facebook. In the nutshell, the Facebook is under fire. However, it’s something really different from what I likely to focus on.
Do you want to know what that point is?
Well! It’s the mobile marketing that’s in the mainstream of this blog. The aforesaid shocking data breach was possible due to this kind of marketing. The sensational victory of the Trump in the US elections was an outcome of this awesome tech hack. Now, it’s revealed!
If you look at its positive aspect, it has a silver lining for almost every business (be it a big or a small trade). Here are a few mobile marketing tips to create a rage for your brand:
1. Optimized for Mobile Access:
It’s official that 56 percent of the online buyers pick up their mobile phone for placing an order. This is what the Statistics has revealed in its research and findings about B2B marketing. It also states that 24% people acquire companies through their mobile phone. Even, 60% purchases take place online. 3
The organization struggling to mouth off its presence in the market can have a bright future ahead. The need is to be up on the new trends and technologies. Presently, the trend goes to the mobile marketing. It implies if you have a mobile optimized website, then the scaling of your website in the search engine searches would be up unstoppably. Check and even cross check its responsiveness now and then. Look into its uploading and downloading speed. Inspect if it gets uploaded in just 3 seconds which is a standard. Examine the functionality of the navigation button and forms.
2. Media Integration:
The power of visual content is invincible. YouTube is its biggest example. It’s taking away a big morsel of the Facebook’s revenue (as stated in the edition.cnn.com). The Robertkatai states that 37% of marketers love video marketing. Alone, YouTube witnesses uploading of 100 hours long videos.
Public engagement is the power. Your branding can have a blast of positive response if this kind of engagement multiplies by leaps and bounds. To take up the popularity graph, you ought to employ infographics, videos and podcasts. These tools would scroll up your visibility across all search engines.
3. Share Ability:
I bet that your mobile phone inbox would be congested with a dozen of promotional messages. Why is it so? It’s just because of its influence and penetration. Almost 80 to 90 percent people have a mobile phone. It means that the retailer or distributor has a golden opportunity to reach them. And, its response time, sometimes, takes not more than a minute.
So, you’ve a chance to bounce off the idea of your branding in a nick of time. Just make sure that your message would cover these three verticals:
1. Pain-point
2. Offering with brand name
3. Call-to-action
4. Have an App:
Google confirms that around 50% of the searches navigate through mobile phones. Smart Insights says that app accounts for 89% of mobile media. Likewise, the eMarketer surveyed that 83% of the B2B marketers have a faith in the content marketing through mobile apps.
So, you can capitalize on the blockbuster idea of developing an app relating to your business. You can take an idea of the mobile app (native/hybrid) of your competitors. But don’t try to create its replica. Think differently to make a difference.
Keep the three magical points in your mind that have been aforementioned in the third point. Look into the fact that the users are hitting bull’s eye by navigating through your mobile app. You can pull in an explosive number of visitors by sending a push notification. Send it prior to any new launch on your e-Storefront. Communicate through live chat to support your customers in a jiffy. It would build up trust that would convert a customer into the loyal one.
5. Optimized Email:
Have you browsed beautifully drawn ideas of marketing in the emails from amazon, flipkart and other e-sellers? They are the biggies because of their explicitly drawn wise marketing ideas. They know how to extract the customer behavior and interest via their app impressions. It’s a routine exercise for their team of data analysts to blend the customers’ interest in the daily dose of notifications.
Do you want that your daily app visitors swallow the bullets? It may happen if your email is not optimized. Fix it to fit the screen of your customers. It can be an iPad, a mobile phone or a desktop. You must examine its seamless accessibility on all devices.
Otherwise, it may be dumped into the spam or draft of the target inbox.