The IT services market in India is likely to progress by 13.97% (2023-2028), which is going to increase its market volume of US$43.1bn in 2028 (Statista). Web design, development, and maintenance services are majorly sought-after under these IT services.
Having an online presence does not mean being successful. It should be consistent in delivering great customer experience online. This is where you need an expert to serve your website maintenance requirements. It should not be just any provider, but an efficient, experienced, and affordable company.
So, what all you look for in a web maintenance provider are Efficiency, Consistency, Experience, and Affordability. You may find these all factors in different countries, but the cost can be a big factor to go for it. Here, you should know what types of services you require, how difficult it is, and the precise requirements of your business.
Factors, Services, & Insights of Web Maintenance Cost in India
Let’s find out the cost of web maintenance in accordance with services and how it’s impacted.
- Content Updates and Management
The content is the lifeblood of any website. It should be relevant and up-to-date for engaging visitors on and on via content marketing. So, updating content, such as blog posts or products, typically cost between INR 2K and INR 5000 per month. This is just a basic amount, which may increase if the frequency and quality of content updates increases and the challenges seem big in managing the Content Management System (CMS).
- Security and Backup Services
Security of the website is indeed foremost and crucial. Since cybercrimes are soaring like never before, it’s a must-have service for regulating security scans, firewall setup, data backup and more to seek website maintenance. If you consider its cost, it is between INR 3K and INR 8K per month. So, it’s better to timely invest in robust security measures.
- Software and Plugin Updates
Website’s backend and frontend are developed using various software and plugins. To keep the website smooth & secure, these components should be upgraded from time to time. This is why investing in upgrading these plugins for optimizing any website (PHP or WordPress or any other one), platform, or software is essential. Considering the cost for these updates, it can vary from INR 2,000 to INR 5,000 per month. Failing to update them can be a big risk. Hackers can access its sensitive details. So, you should prefer this service under web maintenance.
- Performance Optimization
Google always loves to drive visitors to websites that load in 2 or 3 seconds. Web developers, designers, and digital marketers team up to optimize & test a website’s speed and overall performance. These services include image and web element compression, caching, minifying codes, and more using paid & unpaid tools. This on-page optimization typically costs between INR 2.5K and INR 6K per month. You cannot underestimate this service, as page load time can lead to a 7% reduction in conversions.
- Mobile Responsiveness
Google introduced mobile-first indexing because of overwhelming net access through mobile phones. This emphasizes the significance of mobile-friendly websites & marketing on search engines. Considering that mobile internet usage is on the rise, ensure that your website is mobile-responsive. It should be inclusive in website management cost. Its costs can fall between INR 3K and INR 7K.
- SEO Maintenance
SEO integrity is a must-have for websites. Once integrated, its search engine optimization (SEO) needs continuous efforts to consistently keep a website visible on SERPs. These SEO maintenance services include a series of services like keyword tracking, link building, web audit, and content optimization. These all can cost around INR 5,000 to INR 10,000 per month. This is necessary because 75% of users don’t scroll past the first page of search results. So, you have to invest in effective global and local SEO for various benefits.
- E-commerce Support
If you have an e-commerce website, the ongoing support is a must-have for product updates, inventory management, and order processing after Google Product Review update. Typically, the management and support of an online store can range from INR 5,000 to INR 15,000 per month. However, it depends on the size of the inventory and the complexity of your e-storefront.
- Custom Development and Bug Fixes
This is for those who continue to scale their business online. Custom web development using AI app or specialists triggers technical issues, which must be addressed. Also, you may require adding more services, forms, functionalities, which are marked under custom development. This will be added to website maintenance costs. These services can range from INR 4,000 to INR 10,000 per month. Custom development ensures that the website evolves to meet changing business needs.
Website maintenance services cost in India can vary. Actually, it is based on the specific services required. From content updates to security measures and technical support, each aspect contributes to the overall expense. Recognizing the importance of maintaining a well-functioning, secure, and optimized website is key to understanding the reasons behind these costs. Ultimately, investing in website maintenance ensures a seamless online experience for visitors via the website and supports the growth of businesses in the digital age.