The leading search engine came up with its first product reviews update on April 8, 2021, and then, on December 1 of the same year. This is the 3rd time it has released a new version in this sequence. All of these updates are in a row to make eCommerce development better.
Certainly, this update is more about content, which should be above and beyond a templated review on the website. The search engine is now going to promote richer and more descriptive feedback in its search results.
It’s Not a Penalty, but a Reward!
This advanced algorithm is not directly penalizing lower-quality product reviews. Here, lower quality refers to thin content that briefs a bunch of products.
In the nutshell, the eCommerce websites with consumer opinions in a short form would suffer from demoted ranking. It is simply because the descriptive experience in the content would be above them, which automatically turns into a penalty.
However, it’s not an imposed and direct penalty from Google. It’s just rewarding e-stores and other websites for displaying more insightful review content. Overall, this update would impact only the product reviews on eCommerce websites, but not others.
How to make e-stores better as per Google Product Reviews Update?
With the third release of this update, the e-storefronts have to develop a strategic web structure to publish descriptive and rich feedback. This way would certainly prove helpful for customers to get authentic and in-depth purchasing advice.
i) Integrate Review Badges and Widgets
Check blue badges for a Facebook account. It shows that the account is verified. You can integrate this idea with the review publishing. Embed a review badge or widget on your website. Hire any professional eCommerce developer from India to make it in a cost-effective way. This Asian country has such developers who charge anywhere between ₹35,000 (US$452.12) and ₹2 Lakh (US$1291.76). This idea will be ideal to prompt users for clicks and go through reviews, although they may be published on Google, Yelp, Capterra, or G2.
Ask the developer to integrate multiple badges so that reviews from different sources can be linked. The substantial benefit is that it won’t slow down your web uploading. For faster uploading, ensure that the hired developer has used optimized and compressed icons of badges.
ii) Develop a Web Page Dedicated to Customer Reviews
You may create a separate page for abiding by all points that can up your review content during online searches. It should have a catchy and clear title that has come straight from the heart of users. It should cover all pain points and uniqueness in the product so that the readers can relate to it.
As the Google Product review update goes, you:
- Ensure covering helpful in-depth details of products, such as benefits or drawbacks of a certain item, particulars, specifics on how it performs & how it differs from competitors’ products and previous versions.
- Consider the feedback coming from verified or authentic users.
- Integrate demos or pictures to show how it physically looks like or how it’s used.
- Publish unique information that should not come from the manufacturer. It can be in the form of visuals, audio or links to other things detailing the reviewer’s experience.
- Make content look like comparing products, or briefing on what makes it different from its competitors.
All of these details can guide you to create a stunning web page with the information that users search for and then, decide to buy or not.
iii) Leverage a Hover Function
Confusion might be there to either display the feedback on product pages or prompt users to click the link to see its descriptive face. It can be addressed through a hover mechanism.
The hired eCommerce developer would script to enable users to read from the pop-up as they mouse over an image of the product.
This alternative would prove exceptional when your e-store enables pop-ups to show up details in a descriptive manner. This happening can also increase your click-through rate by 96%.
According to stats, enabling a hovering feature and providing customers with more information about the product they’re about to click on can increase your click-through rate by 96%.
iv) Stick to Search Engine Optimization
Search Engine Optimization or SEO is matchless when it comes to defining better visibility on Google.
As separate web pages are created, check if the product reviews are relevant to ranked lists and comparisons. In case, you don’t want to hire an e-store development company for designing this page, demonstrate uniqueness, authenticity, and results in a more concise way. You may include original images from verified users. It can help you to win more eyeballs.
Avoid static reviews. Instead, integrate the web page link or URL to the website on which the user has shared views about your products. It can help you to boost the value of your content via the schema markup tool.
v) Decide What to Share with Users
Recommending the best products makes a huge impact. Ensure displaying the only products that are actually best for a certain purpose. You may ask your developer to redefine the recommendation area on the eCommerce web page, wherein publishing the real and genuine purpose with first-hand evidence would be easier.
You may create a list of products in the review content, instead of publishing them all separately. Club a high-quality ranked list of related products with their in-depth single-product reviews for each recommended product.