So! You are not getting as much money from digital ads as you are supposed to.
Not an issue. It can happen to anyone. Here, you need to have some patience and identify where you are on mistakes. Despite getting the benefits of PPC advertising as a great sales channel, you may go broke.
Here, you need to understand that Adwords is basically to sell products or services with the view to have some profit. If your goal is to gain visibility, and not the leads, the profit would be doubtful. So, always turn on by the idea of getting money out of any paid digital campaign.
However, the going can be tough when you run short of funds. Here are a few tips to save on budget of your Google Ads:
- Include Negative Keywords
You grind to create ad groups and add on some keywords, believing that it will trigger your ad. But, it yielded nothing.
Reason: You forgot to put negative keywords during setting.
These keywords become crucial when you don’t want your ad to show up for wrong queries. But, it cost on your budget because you did not select for which search queries (negative keywords) you want your ads NOT to display. So,
- Add an exact match keyword so that your ad will not display for that keyword.
- Use broad match phrases to get off more general queries that are misfit for your campaign.
- Revise them every week upon seeing search queries.
- If needed, you can set up your campaign from scratch.
- Specify Ad Groups
Being specific will be wonderful. If you are more specific about what you’re going to sell, a target group in particular would find it super easy to purchase. Let’s say, go with ‘Oyster or White Button Mushroom’ instead of just ‘mushrooms’. This strategy will bring you straight to the consumers who are actually interested in buying. Hence, your probability to increase revenue will be more.
- Go deep with the type and structure of your ad group before running it.
- Be specific with the selection of that group.
- You can manipulate its scheduling it on working days or weekends, which certainly saves on money.
- Avoid Broad Match Keyword
Even if you don’t mention, all keywords are by default categorized as the broad match. Although you have an alternative to control & specify online traffic via negative keywords, yet this is not enough. You cannot cover all possibilities for input there. Therefore,
- Use broad match modifier (like white cotton t-shirt, rather than cotton t-shirt), which simply attracts some specific groups only.
- Ensure that you select such modifier that covers most of the relevant search queries.
- Include long-tail keywords, rather than general ones.
- Sending to Right Landing Page
A wrong turn will never take on conversions. The traffic gets attracted through the ad, which has a call-to-action (CTA) for achieving a specific goal. Let’s say, your advert reads: ‘Summer Boot Camp for Vocalists in Gold Coast’. Upon clicking, they entered some different world. What was there on the landing page had the “singing courses for kids and adults”. Those who were interested in ‘Boot Camp’ immediately bounce out. Searchers won’t be ok with your idea of creating interest in other related courses. They want to catch up with what your ad reads.
- The landing page should be relevant and directly linked to the campaign.
- Give more contextual information to support your ad.
- Track traffic and its journey to optimize CPC and CTR for more conversion rate.
- Target Mobile-Users
Mobile is something that you carry along with you all day. Your audience is no different from you. In this digital era, people are crazy for smartphones, desktops and ipads. They want to become smarter with the advanced technology. But, many of you grossly underestimate mobile-users, which can actually turn you a millionaire. Therefore,
- Optimise your ad and landing page for mobile users.
- You pay less than what you pay for the desktop adverts.
- Have more click through rate (CTR) with these ads.
- You can add some extensions, like location and consumer rating to easily attract mobile audience.