Online reputation is the mirror to catch your position on the internet. It impacts around 84% online traffic. Eventually, your reputation becomes your USP. Be it purchasing or searches, your organisation’s name becomes a brand.
It’s no big deal to identify the reputation status of any brand. Just put the name of the brand in the search bar. The number of searches, position and comment/reviews tell how famous you are. A few negative reviews can destroy your ORM. So, always tap what people are saying about you online.
With groundbreaking content marketing strategy, making your brand a household name is a walkover. You have to track your position in the SERPs first. Then, identify the locations (URLs) where your target-audience loves to hang out. Trace those links. Create really informative content in various formats. These formats can be a blog, video, article, question-answers and infographics. Publish them on your blog as well as the external blogs/websites. Regularly tap the social media feeds. Answer the disgruntled customers. Publish positive reviews/ feedbacks to build up a good online reputation online.
ORM: Online Reputation Management
(Buzzing about your brand online)
Bother: 84% of online visitors
Don’t bother: 16% of online visitors
Steps to Assess Your ORM:
* Search your brand in SERPs.
* Search with Keywords in SERPs.
* Create an excel sheet.
* Identify the reputation by searching:
– Negative Reviews (like on Glassdoor)
-Top Ranking Negative posts
-Negative Comments on FB/Twitter/G+
* List down the rank of your url
* Enlist negative comments url-wise
Steps to Improve ORM:
* Asses the ORM.
* Identify the sources of negative comments.
* Try to remove those ones.
* Create more informative content.
* Find where your target-audience hangs out.
* Find the relevant URLs for content marketing.
* Cater meaningful & searchable information.
* Stay active on social media.
* Promote via search engine.
* Regularly track the progress.
* Enlist the ranking keywords & LSIs.
* Prep up strategies against negative feedbacks.
* Be quick to respond.
* Consistently publish bogs/articles/videos/infographics.
* Add good reviews.
* Rectify on-page & off-page optimization flaws