Social Media

SMO Strategies to Create and Promote Video on Facebook

Are you a selfie freak?
Well, the advent of mobile phones has winged this trend. The sharing of images on Instagram, Facebook & Snapchat has made it widespread. From a kid to adults, all of us insanely love to capture our favourite moments to recall one day.

Facebook is tapping feet with Google Photos to make photos & videos the ‘voice of brand’ or an identity. Both are trying to set up fashion with photos. But fb is ahead of Google in relative to its features. By integrating videos, check-ins & text updates, Facebook is at the top of the social media apps.

Create exclusive album with lots of photos and videos

It’s a public fact that social community is the biggest hub to target for promotions. In other words, if you want to fetch an overnight fame, just roll out a striking ad campaign on FB, twitter and YouTube. And the very next day, your brand would be surfacing the headlines. You need not be the master of keyword research for your business then. Isn’t it the magical trick!

Use add-on features

With some incredible ad-dons, like check-ins, photo submission, statuses, videos and many more, the outstanding weapon ‘FB’ becomes ready to bring your brand in the mainstream.

You can create an FB portfolio by collecting snapshots of tour-n-travel. Or, it can be a pile up of bone-chilling rafting videos. Your brand would echo everywhere within a short span via simple social media marketing strategies. Android as well as iOS users can call on these exclusive features to create a social media campaign.

Facebook marketing is already a household name for digital marketing campaign. It lets you store all captured photos in digital form for free. Even, if you want to detect them, it does the same as well. And to accelerate more traffic, it serves you the valuable suggestion of sharing it with your community. As you upload images, it automates sharing with the friends and family. What more you want to have for quick branding.

With in-built machine vision, tracking the any picture would be like a piece of pie. Therefore, you can place old pictures with the new ones for catering an authentic exhibition of becoming a biggie from scratch. It would be impactful and reflect real. As a repercussion, more traffic would pull in to join your league.

Style your video footage: A simple video can be shareable among friends. But to make it super-stunning for branding purpose, Facebook has some extra-ordinary visual filters & lightening hues. Even, you can publish an effective text with the album. Then, it would become worthy to be shared with your audience. Begin by tagging friends so that the video would be visible on their wall as well. On catching its stunning glimpse, people would like and love to share on their wall with their own community.

Displaying it as a ‘Featured Album’ would do the trick. You can circulate that video as one of your favourite collections. It would catch more eyeballs of your social media community. The list of your fan-following will go lengthy this way.

Auto-play sound

A video distributes the voice of any brand. However, the text can be enough to exhibit what you want to sell. But to add more punch and instant attraction, give sound to your video for an edge. Auto-play sound is the recent feature added to this platform. Thereby, not even single user would miss what you want to deliver via your speech.

The audio will fade in & out with the scrolling up or down. So, don’t be afraid of all ears to horrifying screams in the pranks. But silent mode of the mobile phone would spill the beans over your effort. Your video will run mute.

If you want to make the auto-sound play desirably, turn off “Videos in News Feed Start with Sound” in the settings. If you’re thinking that this option can restrict the showcasing of your effort, you need to another update. It provides an option “In-product messages to tell people about the new sound on experience and controls”.

Picture-in-picture mode

It’s a revolutionary way of playing and watching videos on FB. This mode will take video promotion a level up. Why should not be so? The viewer will have an exclusive feature to watch video while scrolling up or down the FB window.

After posting your promotional video in the ‘News Feed’, it becomes visible to the tagged friends wall. Appeal them to see by entering the video player. Suggest them to click the square within square button on top left. The video will minimise & take its seat at the bottom right while playing. Thereby, to watch a video while enjoying the rest of the feeds would be a blessing.

Leave a Reply

Your email address will not be published. Required fields are marked *