I’m dead sure that you would have encountered the ‘Page Not Found 404’ error. Almost 80 % to 90% of us love to browse online. But the result doesn’t return the happy experience all the times. Sometimes, despite knowing the exact url, you catch on the 404 error page.
Do you think it’s good? Deciding whether it’s good or bad can be possible only when you would have pan knowledge of what this error determines. So, let’s catch its meaning first.
What’s ‘Not Found 404’ error?
It’s like a signboard that shows the web-page does not exist or removed. Indeed, it signals that the webpage you are trying to reach is no more or its url has been deleted. But this is not the only reason of its emergence. The page might have broken link or url. These are those links that dead. It implies that the page has been deleted permanently. Consequently, the user fails to access the content on that page.
In the nutshell, it’s the loss of the website owner or online proprietor. The pulling in traffic disperses and diverts to some other destination.
Here, we would look into how to make-over ‘404 page’ in terms of web design services to get profit out of it.
1. List down the best content: Although you would have deleted the page of winter offers with the onset of summers, you can retain the eyeballs of interested users. Yes! What you need to do is to inform them that the link or desirable url is removed. Alongside, cater them the urls that can prove the worth of your content.
It’s the best way to catch something out of nothing. Don’t let them meet the dead end. If they are spared thinking, you may lose some quality leads. And it would be a surprising gain for your online business rivals. So, list down all the vital links that can be put there for your users’ navigation.
2. Let the users search the broken link: Many oldies of the online business have revamped their webpages. Probably, there would have some urls that would have been removed. But since the website has spent many years, its visitors’ count would be in millions; even though the links might be broken. Would you ever like to lose such juicy traffic? You won’t like it ever!
You can retain them. Follow the footsteps of Twitter’s web design idea for deriving value from the litter. What a great job it has done by web design! Suppose I want to search a web design pose by Eminenture technologies, I can put it in the search bar. By putting it, I can get the desirable result.
3. Take email, give reward or incentives: If you don’t like the aforementioned ideas, we have another interesting one. Rather than serving the fruitful lead generating urls, you can invite them for subscribing your services later. A small and simple subscription form can do it easily for you.
If you don’t like to invite them for subscription, throw the bait of valuable information that is fruitful & profitable. Believe, you would be more vulnerable to the leads by generating their interest & inclination. Suppose you’re a dentist. You can invite them to subscribe for free online guide to bleach the teeth via the exclusive web design that is affordable. The health conscious people would love to embrace your idea. And you would get thousands of emails in return. Just hold them and try to convert them you’re your customers later.