So! Are you getting started with an eCommerce website?
Certainly, it’s a good idea to step into the virtual marketplace that has global customers in its reach. The internet has hundreds of channels that can help you know what to do, such as hosting, web design and development, product pages, SEO and a lot more.
Here, you will come across what you should avoid if the e-Commerce web development is at either corner of your mind.
Let’s get started with the five major points that you should not follow.
- No Plan, But Start Randomly: Storming into the digital commerce world is about being a startup. It requires your serious concern, attention and a lot of study before building the e-Commerce website from the scratch. Above that, you have to plan, first. You should have an end-to-end e-Commerce web design and development plan.
You can split it into milestones to be achieved, the turnaround time for each milestone and approvals. But, it is worthy only if you have a subtle picture of the objective. Its concreteness will take you ahead of others.
Think about a scenario wherein you have opted for free hosting service, as of Shopify or Woocommerce, because it won’t require you to have a deep pocket. However, it has its own pros and cons that you hardly bothered about. Over time, this ignorance dramatically credited the host with many advantages, such as sharing your product description with others or charging money in the name of the backup and server maintenance. And, you are left with regrets.
In short, neglecting planning can invite uncertain loss and several challenges. So, kick start with drafting it.
- Forget Design and Branding: Think about what your website is going to look like. At least, you should have a general idea about its layout. It should coincide with the prospective branding through ads, such as a display ad or a contextual ad or a video ad. You should know what your brand is going to represent like Quora-a question and answer forum. This forum allows contextual ads, which only support its objective.
So, you should draft a plan for ‘how to yield the benefits of the backlinks & domain authority’. These, together with the tone of your content and the product description, should go with your website’s feather-light and lightening loading speed.
Keeping these things out of your mind can cause a big blow to your eCommerce prospects. So, you should always have the web design in the scope of branding on the back of your mind.
- Avoiding Skimping on Details: This practice is pervasive, which leads to unnecessary delays in achieving web development goals. Eventually, such delays cost more than what you can imagine.
“I knew this day would come with GN falling to ransomware. I’ve seen it in municipalities and other orgs. It was only a matter of time. This is why I’ve preached about cyber security so often in the past. It could be a matter of “Pay up or lose everything”. These are no joke.”— Kyle Sheppard (@Maqaiti)
However, the aforementioned statement highlights the attack of ransomware. An intense observation shows that this breaching is a case of skimping on the details. A ransomware, a cyber-attack, broke into the essential electronic communications within the Government of Nunavut, and some public services on 19 November, 2019.
So, you should be cautious while moving down the road of development of your e-store.
- Thinking About Overnight Sales: You may be really good in selling products. It does not mean that you can build your reputation overnight. It’s about gaining visibility, which comes sluggishly upon being launched the website via search engine marketing and optimization or social media marketing.
A ton of SEO and SMO efforts are to be put in place strategically. No sales can shake your confidence in the beginning. But, don’t let the disappointment cage you. Rather, recall how Bill Gates rose to fame from the failure of Traf-O-Data, commencing a software giant-Microsoft.
Drill into your head that there are hundreds of other websites that are spending time and money in the same domain, as you’re doing.
So, let your store come into the picture over time.
- Trying To Do Everything At Once: Don’t do this! An ecommerce website development and design is a time taking process, which needs you to set small milestones dedicated to accomplishing the website design and development. Say, you can put four product pages together today and launching your home page tomorrow.
Make sure you celebrate these victories while managing the timetable to keep your business running.