Have you kick-started a shopping portal or a website? Or, is this an idea in your pipeline? If you think that launching an e-store will instantly become a factory of profit-making, then mind it-it’s not. Despite being an inexpensive deal as compare to the brick-n-mortar stores, running it needs specialization. An SEO expert can fulfill it efficiently. Any business quests for buyers. Without them, its aims remain unaccomplished. But employing an expert in search engine marketing can sprint its all goals. It’s the online traffic that populates an online shopping website or an ecommerce website. Noobs think launching it is enough. Now just brainstorm, is it possible for a new comer to stand neck and neck with highly popular shopping sites like amazon, flipkart and Snapdeal. Of course, it’s not easy but not impossible as well. Let’s do some expert’s talk. First, we must check the troubleshooting areas in that site that prominently disrupting online traffic to come in. Problematic areas & their solutions:
- Domain hosting:An Internet Protocol resource determines the domain of the website. It’s a particular web address that web visitors identify as the name of the website’s domain.
If the browsing bar shows http (Hyper Text Transfer Protocol)rather than https (Hyper Text Transfer Protocol Secure),it’s clearly illustrates that the data is insecure. Dropped ranking can be its outcome. The latter protocol licences the encrypted data. It determines encoded strings that none can steal away except the sender and the recipient. Ecommerce websites generally are the bank of product details. Only the latter protocol can keep its all kind of data encrypted (protected) which ensures no breaching or hacking. Even, Google has accepted that it casts spike the website’s ranking.
- Category title tags:Category determines grouping similar kind of products together. The title of menus determines each category. Let’s say, Makeup is a category of cosmetics under which lips, eyes, nails and face are defined as its sub categories.
When the category title tags are carved neither consistently nor simply, the visitors divert due to confusion. They must have call-to-action (like Buy Makeup Online|Nails|…(product name)… ) to attract the online buyers who intend to buy.
- Thin content:Thin content is what lacks originality and is duplicate or spammy. Some webmasters generate a static content for describing category and sub-categories. It is considered as thin content. Each category and product must have unique and different description.
Google indexes content. When its crawlers complain of the thin content, it warns such websites. And if it registers duplicity frequently, it slaps with Google Panda penalties on them. So, perching unique description can help you get rid of it.
- Not-so-optimized products:Some e-vendors hazily put in the products and their descriptions for populating it. In hurry, they forget that the search engine calls the copied or spammed content as thin which deserves penalty.
Therefore, each page should have an H2 header with the name of the product. A small introduction of 50 to 100 words, its features in bullet style and demo video invite search engine’s crawlers’ to index that page as new and unique.
- Dissimilar product title tags:The popping up text while moving the mouse over the top of the webpage at left, it is known as the title tag.
Like category, the product page should have its unique title tag signifying the title of the product on that page. Check if the product name and its title tag are matching or not. Add buy/ online as a call to action for making purchase.
- Incongruent product meta-descriptions:Meta description is an ultimate teller of what the page contains. It’s a snippet of the product. To specify particularly, each meta-description must be tailored uniquely.
A well written and simple briefing is persuasive that leads to spike in Click-through Rate (CTR). Don’t forget using online buying/buy/sell/ free shipping/Shipping in one day/discount/offers in it since the buyers look for these lucrative offers.
- Heavy product images:Heavy images tend to take long time to upload. Online visitors are impulsive. Watching the browsing going on & on, they switch to another shopping site. To magnetize them for conversion, compress the image files for faster loading & serving better user experience.
- No blog section:The website should host a blog. It’s the only space where you can serve effective information in mind-blowing style to persuade visitors. This is why many websites get blog hosting from external blogs or sites.
So, call the web developer to create a blog or integrate the external blog.