Do you want to bring your sales on the rise? For doing so, you must beat the clock. It’s not a piece of cake. It will be next to tough for starter-ups who are planning to rise from the scratch. Joining the league of ecommerce websites, you can be the forerunner in snagging customers. Staying current on the ecommerce trends 2016 can help you tremendously. Let you mug up with these trends that can tuck you to the league of game-changers:
1. Enhance mobile shopping experiences: Bank on mobile shopping app. Make it full of click and pop-up options for easy navigation and deal. According to IAMAI report, the estimated figure of mobile internet users in India is 371 million by June 2016. However, 71% of this online traffic rushes from urban India. If looking to the figure of global mobile users, it is estimated to cross 4.61 billion in 2016. WOAH! It’s quite huge network of customers. Now, you can imagine how mobile shopping will let you bullish on. Approaching the target audience seems not-so-tough since smartphone and tablets are household names now.
2. Shortening the checkout process: Lengthy checkout process can let you caught up in it. Core competencies can be pushed to off the track then. A few customers get ready to make a deal on your website. What if they have to stay in ‘waiting list’ for 15 to 20 days to receive their orders? If asking to me, I would rather prefer the shopping site that claims for hasty shipping services.
3. Build direct connections: Some websites of retailers are really breaking new grounds. Introducing Live Chat option is the finest example of it. It defines their curiosity for pitching customers. Getting instant access to through likewise channels can set-up indomitable foundation. This direct interaction can turn them loyal for the lifetime.
4. Contextual shopping: Work on the quality content. Online business is all about content game. Content plays the role of soul to your website. The customers should relate the content to their requirement and life. Take a very common example of outfits. An advert of plain white T-Shirt of boys may present it mere a daily wear. But you can pop it as a trendy wear. And team the picture with fashion-tips, like pair it with denims for hot looks.
5. Real time analytics: The use of free analytical tool namely ‘Google Analytics’ is quite common. It’s the best web analytics tool for getting free tracking of web traffic. But acting upon real-time analytics can be a gold mine for you. Check out the coupon offerings of Paytm.com as an example. It runs a shopping portal besides a website for ‘monitory transactions’. The latter is its mainstream business. It tracks its customers’ shopping behavior through offering coupons. As the customer utilizes that coupon, its entry gets registered to its cart record. And finally, it traces his behavior through his consistent shopping. You can interact with them through email by sorting their coupon problem if there is any.