Do you have any clue what’s the voice of the writer? It’s the content that tends to attract millions of eyeballs in one go. Inception of internet & content marketing has built bridge between billions of netizens to get an easy access to information. Put on your thinking cap to guess how much wide would be this network of netizens. Well, 2,925,249,355 out of 7,243,784,121 people across the globe got connected to this magical network in 2014. China, India and America popped up as the top three customers of the internet services in the world. From a layman to laureates, the figure of netizens is outreaching by leaps and bounds. The hunger of information compels netizens to access the network and feed their brain as well as curiosity. Now, you can sum up your thoughts how content marketing has become the lifeblood of internet marketing.
Not every piece of writing is worthy to attract eyes. Let I disclose some very effective content marketing tips which surely pay you off the reward of countless readers against your effort:
1. Choose relevant, catchy and searchable ‘Caption’: It’s the common knowledge that net freaks run after information. But the boring, lengthy and irrelevant title can make your content unseen. Make the caption as crispy as you can. Also, be in rhythm. It means that the title should appear as the mirror of your writing. As far as search engine optimization is concerned, the caption should be decided as what an average searcher prefers to put in as his query about the topic.
For example: If my article is based on the search engine methods, its title should sound like ‘Top Search Engine Optimization Methods’ or ‘Most Useful SEO Methods For Optimizing A Website’.
2. Begin with style: Begin your article or blog with the perfect introduction. Using any proverb or idiom can be wonderstruck trick to take away the heart of the reader. Follow it up with some facts or dumbstruck figures but these all should be subject-centric.
Let see in this example. If my subject is social media marketing based, I can interpret some astonishing statistics of social media growth, their users during particular years or their comparative study.
3. Keep write-up in pointers and make their formatting bold: Bullet-styled article or blog comes easily to grips. The pointers come to senses without putting any extra efforts. For every reader, time is money. So, they save it by loving the reading the piece of writing in points. So, divide your writing in bulleted subtitles in points for producing impactful blog or article.
Have a look over this example. If I am asked to pen down a blog explaining social media marketing, I will dress it with bullets and pointers, such as significance of social media, social media channels, social media marketing techniques etc.
4. Hit the nail on head while explaining: Your each subtitle ought to get enough space of two to four sentences to mark its impression on the readers’ mind. The information seekers never want to spend precious time in cracking hard nuts of understanding typical metaphors and hidden meaning of your saying. So, make it studded with phrases to avoid long interpretation. But be focused on the subject. Illustrate your views with examples.
5. Reserve place for data visualization: Data visualization is the most effective and influential way of content marketing services India or of any country. Stud your thoughts with graphs, pictures and pie charts. If possible, you can add videos as well to cast more impact on the reader.
With this graphical method of data visualization, tough presentation of fact-file of internet users in USA from 2010 to 2015 is simplified to understand.