Digital Marketing

Top 6 Digital Marketing Trends in 2016

Digital marketing is the simplest and effortless mode for promoting any brand. Its trends vary from year to year. The year 2016 will be named to some most fascinating digital marketing trends. These include search, e-commerce and banking through messages. Facebook messenger is its perfect example. It enables seamless connection of banking cards to iOS, android and desktop at zero charge. Customer support, banking and shopping while chatting will be rolling trend. Instagram will have 500 million monthly active users which is good for outreaching the audience. It has paid ads option including carousel that is multi-page ad. Even video ads of 20 seconds can be aired through it.

Live videos streaming is another trend that promotes video ads. Internet has 300+ video sharing sites. Out of them, Youtube alone has 1000,000,000 views per day which is noteworthy. This mode can be used for instant promotions of any new launch. It merges with social media as well that enables explosive circulation of such ads. Identity-based PPC marketing adds new feather to digital trend. It’s the creation of AdWords. By it, the individual person or celebrity can be targeted easily. It can help in satisfying his/her requirements through an app.

Healthy living and wearable technology will be merged in apps. Around 97,000 mobile health apps are in use till the date. And it’s surprising fact that out of 3.4 billion mobile internet users, half of them are projected to use such apps. These are an interactive way to track health and its progress of the person. Cinematic pins are animated ads which cast in-depth impact on the onlooker’s mind.

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