Software as a service is pervasive worldwide. Certainly, a product can make a business successful, but its effectiveness is also a must.  However, many SaaS companies target traffic to be overwhelming while ignoring what the users’ intent is. So, your website might be recording overwhelming traffic, but customers are not converting in the same proportion. The huge gap between traffic and conversion rate signals that your website fails to meet users’ expectations, though it’s coming far beyond expected numbers.