The next year, which is 2026, will witness the continuation of rapid evolutions in e-commerce. And the major difference will be seen in the AI-driven conversion rate optimisation, or CRO. It’s a lot more different from traditional CRO, which typically resonates with incremental A/B testing and the trial-and-error method for improvements. For real, AI is everywhere today, enabling e-commerce brands to understand the unsaid behaviour of customers at scale. It can smartly predict preferences to recommend with precision. Furthermore, this amazing technology can automate optimisation that sounds more like science fiction.