Do you think playing with mind can do the best of tricks to make sale? What if the flood of online visitors came to your website? Is your goal achieved? Did you just want to pull storm of online traffic on your website?
There is an ultimate motto underlying pulling myriad of online visitors that is to pump up sales. Relentless traffic can do nothing good until it buys. If millions of visitors do visit but divert ignoring call to action, it determines failure in engaging. The explosive traffic hitting your website marks your hit digital marketing strategy. On the other hand, no engagement thumbs down to your content strategy.
Here is the finest example that upturned success graph of India’s PM Naredra Modi & his political party in India.
Narendra Modi Sold Dreams of Growth, Development & Good Governance & People Bought:
In laymen’s viewpoints, BJP left no stone unturned to promote Mr. Narendra Modi as the face of India’s prime minister. But digital marketing experts were aware that it was the spell of engaging content that took the entire nation by storm. His 360 degree marketing campaigning on internet and various media set the stage for the CM of Gujarat to become the PM of India.
How did the content engage population of 1.252 billions?
His content marketing campaign covered almost all handles of digital media. Like US’ Obama and then Donald Trump, he picked the keywords that instantly attracted millions of eyeballs together.
Take a look of this facebook ad. It had the crystal clear image of the wants that the laymen eagerly looked for. He employed Facebook ads to give a clean sweep to his rival parties. The team of five internet marketing experts prepped content plan for social media.By analysing demographics, they targeted the audience that hooked to ‘8-Point Development Model for India’.
To make it this message the biggest hit, he engaged audience through several contests and campaigns. For example, ‘Mere Sapnon Ka Bharat’ invited viewpoints of the commoners via videos and entries. These videos multiplied the engagement because people got a golden chance to deliver their intentions, grievances & the way how they wanted to grow.
Another FB campaign called ‘Yuva Quiz’ steals youths’ heart. Since the young blood wanted the channel to access the PM, this quiz made it happened. ‘Chai Pe Charcha’ is the marvelous thought to incline widest part of population that desperately wants to say goodbye to the infected policies. In collation with CAG, he runs this campaign on FB also.
All these and many more identical campaigns on Google+, Hangout, whatsapp, FB, YouTube and Twitter poured in unprecedented fans. Isn’t it the miracle that engaging content did?
How did his content marketing strategy become superhit?
The above told examples unearth incredibility of the experts. They knew how to create a content strategy that would directly touch the string of myriads of hearts altogether. Let’s consider the foretold examples one by one and drill the quantum of likability in them.
In ‘8-Point Development Model for India’ fb campaign, it raised the points that had been the biggest pain points of the laymen. For example, education & job opportunities for youth lured the unemployed youths who wandered for jobs. Inflation and price control are some more issues that have been inflicting bread-earners.
The content strategist got some keywords like corruption, education, employment, inflation and agriculture reforms etc. that have potential to strike at laymen’s heart. Their widespread use in FB campaign made them viral. As a result, the BJP party emerged as a winner in 2014’s general elections.
While planning ‘Mere Sapno Ka Bharat’, his content strategists did thorough data research. Resultantly, they formulated the keyword ‘India of my dreams’ (in English) which magnetized every nation-lover. It let them record, upload the video that tells their dreams of growth and development. Finally, the most admirable and viable video loader would win the meeting with PM. By introducing contest, the content manager added flavor of engagement.
The success of these campaigns reflected from the spiking number of visitors on its fb page. Today, its official FB page has 12,305, 858 likes, 28 million Twitter followers and 196, 873 people have subscribed its YouTube channel.
How can this content marketing work for startups and small businesses?
The popularity and outstanding popularity of the foretold political party have illustrated the shortcut to the leadership. While keeping the engaging content at centerpiece, they can draft tips for content marketing to push growth wheel of startups and small businesses.
Remember, the great content is what that meets expectations of the audience. Therefore, an intense research should be conducted to learn which keywords capture your audience’ intentions. By knowing so, you can find the thread to spin the engaging story that resonates to their requirements and how dexterously your expertise can satisfy them.
Another thing is to find the websites and social media networks where your target audience hobnobs. You can spy on your competitors to get the idea of keywords and networks for targeting. Choose the websites and blogs with great page rank and domain authority for creating backlinks.
Finally, success will be all yours.