Have you witnessed how search engine optimisation (SEO) is evolving dramatically? This evolution is now swifter because of AI and AGI. The advent of artificial intelligence has pressed leading search engines to drive zero click searches. Searchers are hyper-impulsive, who don’t like to wait, and navigate links to find an appropriate answer to their queries. That’s why Google introduced this concept. It resolved the user’s concern, offering results that directly answer a query on SERPs.

Have you seen the highlighted answers to your searches in a box on SERPs?

Certainly, multiple hyperlinks or websites pop up when you search online. But only a few make it to the top, especially in the highlighted pane as an ultimate answer. This is well-known as a snippet. Simply imagine – what if your blog or web page’s content emerges there? The number of clicks will be more than ever. And online traffic will increase like never before. Capturing attention and clicks is the real win. This is what rich snippets and featured snippets can do.

Have you seen AI-powered rich snippets at the top of search results on Google?

It’s not just a ‘by default’ feature but a well-planned and prior-designed schema markup.

Search Engine Optimisation, or SEO, are well-known terms that one can easily relate to organic promotion online. But Answer Engine Optimisation, or AEO, is relatively new to online or digital marketers. However, both of these approaches refer to optimising websites so they can gain visibility on SERPs. But there are some crucial differences in the purpose they serve. In this post, you will discover how SEO and AEO differ from each other in the digital marketing landscape.