Do you know your phone or laptop knows everything about you-your thoughts, preferences, intent, what you are likely to do, etc? Not only these, your Instagram, YouTube, and Gmail ads-all are having sneak-peek into your life.
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The Ultimate Guide to Digital Marketing Trends in 2025
The year 2025 is knocking at the door. With the onset of a new year, it becomes necessary to see beyond what is achieved in the digital marketing domain. Like technologies, this domain will continue to evolve, and more updates will be routed throughout the year. And the focus will be specifically on changing consumer behaviour and the need for businesses to stay competitive. So, let’s get introduced to the most impactful digital marketing trends in 2025 that will bring a big change in the coming year.
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Top Metrics for Measuring ROI on Your Digital Marketing Spend
Marketing aims at generating leads. But eventually, the profitability matters. Measuring the return on investment from digital marketing defines how effective your campaign is. For this purpose, the marketer must keenly observe and evaluate key metrics and analyze the scope for improvement. Here, you are going to discover these key metrics that help in measuring Digital Marketing ROI. Also, explore how to leverage them for more informed and insight-powered campaigns.
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How Can Web Analytics Consulting Solve Web Data Inaccuracy?
A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.
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