Why Ecommerce Websites Boom During Festive Season?

Summer is going to say ‘goodbye’. After a long spell of perspiring and sweaty summer, winter is ready to play its inning. With the onset of Navaratri, pan India gets every reason to stay busy in celebrations. These celebrations identify the joyous inside. Why should not all enjoy and taste the bites of fun? After all, it’s festive season that is taking a leap. People appear in rocking mood. But before rocking, they have to do preparations for that. “How to revamp their nest and workplace” keeps ticking their nerves. The footfalls of shoppers go on more and more day by day. Markets and shopping malls become their favourite spots to hit at. How can the eCommerce industry let this golden opportunity go! It also wants to celebrate with the people.

Festivals Extravaganza:

The nine days of Navaratris end up at Dussehra. The victory of good over evil is celebrated this day in pompous style. The gigantic effigies of demon Ravana, Kumbhakarana and Meghnad are burst with crackers and fire. It’s spectacular to watch the flocks of people sticking their eyes on the fireworks. With the thundering ‘BOOM’, those effigies turn into ashes. The crowd hoots and cheers the passing procession in which mythological episodes of lord Rama’s life are showcased. In West Bengal, the atmosphere is coloured with devotion of goddess Durga. It also ends up in submerging her idols in the water bodies. It’s just the beginning of celebrations. Karwa Chauth, Eid, Diwali, Govardhan Pooja, Bhai Dooj, Christmas, New Year Eve, Lohri, Makar Sankranti and Holi keep the festive season on until the next season.

Makeover of Shopping Trends:

Advancing technology knows very well how to keep the users happy with its striking attributes. Ecommerce websites, such as amazon.com, Flipkart, Alibaba and so on have done their homework quite well to influence the customers. Throwing lucrative offers is the commonest bait to attract them during festivals. Flipkart’s Big Billion Day, Snapdeal’s Flash Sale and Amazon’s Great Indian Festive Sale made their plans ready. Advertisement publicized their upcoming offers. Shoppers did not want to let these golden chances go. Well, you too will win cashback, replacement guarantee, swift delivery, free shipping, additional free gifts or offers, why will you let it go? This is what they do. The curiosity sparkled through their impressive advertisements. Millions of shoppers enrolled for Flash Sale or grabbed the Big Billion Day offer. Repercussion has been outstanding.

For the giants of ecommerce industry, this formula proved a big hit. Business of millions dollars is happening on each site. Alone Flipkart grossed whopping 600 Cr. in a single day of sale. On Alexa, India’s Flipkart ranked 5th while Amazon was a step below, i.e. on 6th position. It’s kind of tug-of-war between these both ecommerce sites to woo the customers. The tussle has become healthy for the shoppers. They have lots of cashback offers, discounts, swift delivery, replacement guarantee or warranty which they want to have all. These sites got massive positive response from the worldwide customers which is worthy to applause.

Benefits of having an ecommerce website:

1. Orders are placed from across the globe.

2. Expenditure on branding cut down.

3. No need of branding as it automatically does it.

4. Multiple brands can be found in one portal.

5. Wider ranges of choices for the customers.

6. Attend millions of customers in one go.

7. No need of brick-and-mortar shops.

8. Time saving deal for customers.

9. Revenue in whopping million dollars for the owners.

10. Customers get cashback, discounts and additional gifts.

11. Swift delivery.

12. Local retailers get customers from variant far-flung places.

13. Lower expenditure on website and maintenance.

14. Order tracking and observation are easy for the customers as it shows all.

15. Online payment makes the theft of money impossible.

This is the magic of having an eCommerce site which can attend attention of millions. And the whopping millions will be huge revenues which will be a gift to the owner for providing such a wonderful seamless servicing. It reflects as the balancing deal for both, the customers and the website owners.