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Whom do you ask if any question strikes your mind? I goggle, what you do? I am sure that you also do. It seems that ‘Google’ is omnipresent and so do other search engines too. It’s not magic but the pure effort of internet to reach where only a brain can think. Now, every industrialist, professional and even, self-employed individual is crazy to use this power of internet. Google has triggered a marathon of listing every single identity to ‘Google Places’. Every one out of five netizens wants to search location.
What Does ‘Google Places’ Mean?
‘Google Places’ is an improved version of search facility on internet. If you, too, desire to break the boundaries and be the forerunner in expanding your reach, it is an excellent platform to spot in ‘Google Maps’. The more you go vast, the more you will be capable in targeting your future customers. Your clients and potential customers will waste no time in finding your location with this.
How ‘Google Places’ helps in creating ‘brand awareness’?
‘Google Places’ is the favourite of all business identities. Why? Just because they can feed information of their business location so that the organic search of the potential customers will be paid off. They get fruit of their search through their services/product. Search for you or your product/service results in enlisting you to the organic web listings and places.
Suppose, if I want to search ‘Eminenture Pvt. Ltd.’, I will type this title in search bar. Clever Google picks it and shows its location along with maps in seconds as I asked for spotting its location. Thereby, my search will be registered as organic search. It is an amazing, simple and absolutely free trick of creating ‘brand awareness’.
Steps of Getting Enlisted To ‘Google Places’
1. Set up an account on Google.
2. Feed the information asked, like address, phone number, email, hours of operation, payment method, mode of service, images and videos.
3. Verify it through your phone call, text message or post card.
4. Subsequently, Google will send you a PIN against your claim for Google listing.
5. Finally, your request for business listing will be accepted by Google.
6. You can view your business’ location on Google Maps after it.
Benefits of ‘Google Places’ for businesses:
Since you can get free registration of your business location, your visibility will be more. You can call yourself as ‘searchable’ on internet after it. Cheer as you need not spend thousands to millions on adverts! With this
enlisting, you can get the best gift of free and excellent marketing.
1. Google Places acts as Yellow Pages:
Once upon a time when all business identities were dying to register their location to ‘Yellow Pages’. ‘Google Places’ can be assumed as its improvised and digitized version. From small to big industrialists, all can get enlisted to search engine absolutely free of cost. Despite having no web presence or web site, any business entity gets the most convenient gateway to an easy access of unlimited customers.
2. Enhanced search engine ranking:
Local searches win priority in Google search. This is an outstanding strategy of restricting the other businesses in locality. But this is not applicable in the entire region, city or state. This will give a kick to your local business by enhancing queries from local business channels. This way, you can win the battle to strike the top position in Google search engine ranking.
3. Google Maps connects your product service to potential customers:
The people of high tech world have its biggest boon in the form of mobile phone. With a smart phone, anyone can spot you at any time. Just a relevant keyword is to be inserted for exact search result. Google Maps will connect you to your potential customers any time.
4. Cheapest yet the most effective mean of advertising:
It doesn’t matter how much more money you pay for adverts through billboards, TVC, Radio commercial and print media. Connectivity to vast community matters a lot. And this era is in the hands of internet. The best part is it costs nothing but pays you millions if gets clicks. Enrolling to search engine places will be the most trendy and exquisite option for striking popularity.
