Digital Marketing Trends 2020

Digital marketing has many beautiful aspects that you never want to get rid of. It lets you become a forward thinker, which means to become aware of what the next thing is to set forth as a fashion. In digital marketing also, you look ahead for preparing comprehensive guides and content for upselling and cross selling. The acknowledgement of the future trends in this domain will let you add an edge to stay ahead of the curve.

Here are a few ones that are going to rock in 2020:

1. Google Analytics is Not Enough:

Google Analytics is good enough for these reasons:

• You can check conversions.
• It’s absolutely free analytical tool.
• It lets you extract customised reports.
• Internal site can be audited with ease.
• You can integrate with other tools and platforms.
• Identifying the reason of bouncing off users is no big deal.
• You can automatically round up data driven from user’s web journey
• The making of target-specific content marketing strategies becomes possible.
• The crystal clear image of which social platforms should be used to target audience.
• Intelligent segregation of data on the basis of age, gender, interest, device and location of the audience.

Now, what if you want to know the details of voice searches? To access the bumps in upselling, cross selling, remarketing and checking out is a can of worm in Google Analytics. Besides, the AI-based business intelligence has entered every domain. This free tool is not intelligent enough to derive such patterns that are close to reality.

In essence, you have to shift to tools like SEMrush or many other ones that consistently improve to live up to the business requirements & values.

2. Optimization for voice search overrules:

As per ComScore, nearly 50 % of online searchers in 2020 will choose voice over text-based search. The smart devices like Echo, Home and Alexa have already become a love of homebodies because they let the human free for some intellectual works.

But, the websites and free analytical tools are not yet improvised to adapt the voice search. Their optimization for accurately tapping voice inquiries is not possible. How can one capitalise on the voice inquiries if that data are untraceable?

No sooner this kind of optimization comes in place, the users can easily keep ordering the same product over and over.

3. More options to push users for leads:

Email users are already amounted to 3.7 billion in 2017, as per Statista. This figure is expected to exceed 333 billion daily in 2022. But, there are a lot more options that are consistently helping in skyrocketing sales, like Chatbots, for example-ManyChat and MobileMonkey.

4. Branding echoes:

A brand is what people talk about when its owner is not there. Digital marketers know the worth of brand awareness and reputation building. The digital marketing trends also named to branding in the recent years. This trend is going on and on.

Kim Kardashian carries a big brand name. Her name is itself a powerhouse of sale, which endorses her personal brand despite doing nothing extraordinary. This is what the influencer marketing is.

In short, the brand name adds a kick to push up the sales.

5. Automated SEO solutions are a reality:

The advent of digital era has introduced easiness and convenience. There are some startups who cannot afford paid marketing. Investing in Google Ads is like a castle in the air. But still, they have SEO to sail them across shoestring budget challenges. With the strong support of software integrated with AI, the automated SEO-driven intelligence can push your audience to raise inquiries. That push comes from the existing data pertaining to a niche or domain.

According to BrightEdge, the automated SEO solutions appreciate page views per visit by 60%. Also, it provides 21% more keywords on SERPs’ page one.

6. Improvise marketing:

However, Quora and Yelp built off of the SEO, whereas Facebook rose to heights through email marketing. But today, just one marketing channel is not good enough. Like you, your competitors and peers are all generating leads through the same channels. Try to on-board some more channels.

What distinguishes you from the crowd is improvisation or improvements. However, a small change can be like a drop in the ocean. But, it indeed makes a difference. For instance, a split test can let you know the downsides of the webpage that did not take the stage. The optimization of title tags, images and content would certainly add a new chapter, wherein those little things will round up to winning.

7. Personalisation is a key:

Personalisation can encourage more conversions. The visitors can become your customers. Like Netflix, any entrepreneur can know what his users actually look for. Once he is in the know, retargeting can help you to get them as a lead.

Personalisation is by far the most delighted gift that can make any customer happy. Drill into your head that up selling could be costly. But, converting 97% of your traffic is like a walkover with personalization.