How to Increase Sales in 2023 via Digital Marketing?

Every year brings some new hacks or practices that bring you closer to your customers without putting in a lot of effort. But, you need a digital marketing company or expert from there to introduce you to those leveraging ideas for increasing sales in 2023.

Here is the roundup of a few tried and tested digital marketing practices that you can use for getting more sales this year.

         i) Discover Your Sales Goals

Having a crystal clear picture of sales goals makes the rest of the journey easier. You may strategise the entire sales funnel to align it with your revenue targets.  For this purpose, you should follow these steps:

• Invest in market research to understand the target market, customer behaviour, buying patterns, wants & requirements, which help in defining sales plans.
• Build buyer persona to develop content marketing strategies. With it, you can respond to the most burning questions (which can be their pain points and requirements).
• Blueprint your marketing strategy to execute your plan of branding, creating awareness, and setting up connections for promotion.
  

  ii) Focus on Brand Messaging

Brand messaging is the voice of your brand. It optimally talks about your products, services, strategies, and value proposition with the target customers. Here are some best practices that can help in drafting a clear brand message for more sales online.

• Be honest when you draft your sales copy. Say what you do. For instance, it should clearly state “instant refund” if you actually do. Focus on customers’ pain points and benefits while creating it.
• Integrate How-to tutorials in short videos to landing pages. It can increase your sales volume by 86% because it displays and has a clear voice to explain for better understanding.
  

  iii) Implement Live Chat

Live chat is the most effective way of customer support or communication. 79% of consumers want real-time chat to get instant customer support. If you provide, a 40% increase in conversion rate can be yours. You may reduce the team size of your customer representatives, or align them with your scalability dreams.

Take these points into account during live-chat integration for online sales:

• Quick conversion of visitors into leads is possible via it. It provides assistance in real-time, which generates value, or a feeling of being cared for. Customers feel delighted and hence, start trusting the brand.
• Shorten the sales cycle by automatically handling the most common pain points. Quick support marks a positive sign, which leads to sales.
• For solving most tricky questions, the bot quickly comes into action and provides straight connectivity with the right person. This way, you can have more sales in less time. A maximum number of inquirers convert into sales, which ensures a lower bounce rate.
  

  iv) Improve Website’s User Experience

On a website, a smooth, simple, and navigational web design makes it work well. Users intend to explore leading eCommerce websites because of their comprehensive design. Finding any desirable product is like a walkover if your web design is optimised for leads, traffic, or conversions.

These key components can help you create a strong layout for maximising online sales:

• Ensure to put a pushing Call-to-Action (CTA). The next important thing is to check if the connected landing page is optimised and easy to navigate.
• Skillfully link tabs (CTAs) because they encourage customers to click. If it’s not aligned with your sales goal, your customers may come off the track and sales do not happen.
• Your titles should be PUSHING. They should resonate with what’s inside the body (content). It’s like a summary of what you want to explain. If it’s driving, your customers can easily convert.
  

  v) Get More Ad Clicks with Ad Extensions

Startups can leverage this hack for more conversion in the beginning. However, it works for established businesses also. Just add ad extensions, which are supported in both Google Adwords and Bing. It also helps in social media marketing. It specifically highlights your ad, which attracts users to click. You can try it without paying any extra cost.

• Integrate an AD symbol before the target page for directing traffic to purchase.
• Customers get more than one link to click and invest, which is a sale.
• Create a digital “store window”, “Canvas”, “Carousel Ads“, or “Collection ads” for window shopping and tempting users to buy something.
• Go for A/B testing to come up with two versions of the same target. See which one achieves a better conversion rate.
  

  vi) Show Off Customer Testimonials and Trust Signals

Customer testimonials are actually trust signals. They consist of honest voices that come to their mind. Nothing can be more powerful than these true words. It’s an excellent idea to include testimonials or reviews that come straight from the heart of your customers. These reviews boost sales for leads and high conversion rate.

• Testimonials make a deep impact on the mind. Customers find them resonating with their own needs, which increases online sales.
• Introduce professional achievements, milestones, or something like that to let potential customers overcome their hesitation in making final decisions.
• Integrate them on your home page or relevant products/ services pages.
  

  vii) Offer Free Trial

A new brand can relate to it. Customers are reluctant to invest in any new brands because they are not aware of the associated risks or downsides. Here, a free trial can attract them. You may offer it for a few days. Once people start liking it, their fear will fade away.  Moreover, its benefits or utility will attract them later.

Best Practices to Up Online Sales with Free Trials:

Eliminate the fear of risking money or anything by offering free trials for a few days, like a month. Then, you may upgrade the offer to a paid package.

• Free demos help to build value for your products or brand. The users themselves understand the actual brand value upon using it.
• With free products, you can help customers to overcome the fear or hesitation related to online buying.
  

  viii) Drive Relevant Traffic via Social Media

Social media helps you to build an online reputation. In the case of eCommerce, it’s way more than building trust. You can have online traffic, and thousands of opportunities to inflate sales online.

Some tips to help you generate leads online:

• Here, you can share what authentic customers share about your products or services. It’s called user-generated content (UGC). Let’s say a user shares an image of eating branded pizza. This is how you can show the spontaneous behaviour or opinion of real users.
• Hire influencers for promoting your brand or products to boost sales. It’s actually trending on Facebook Reels.
• Offering giveaways can also push people to sign-up. You may use it for sharing promotional messages or news about new launches via newsletters.
  

  ix) Incorporate Quality Images & Videos

A picture or video needs no introduction. It displays a reality. If it’s high-quality, compelling, and resonates with potential customers, it’s more likely that they will buy it.

Here are some valuable tips to integrate images and videos:

• Use high-definition & optimised images for eCommerce or videos because they help customers to assess the quality and quickly catch their eyes.
• Add product videos to let users discover the ins and out of your products or services. It significantly boosts online sales.
• Add an ALT tag to let Google bots understand what the image is all about. Its tags signal the context of any video and image.
• You may hire a professional for image editing to create impactful images.