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Reviews build opinions. These win the center stage for being immensely valuable to customers because these carry some valuable information that one puts there upon using a product/ service. Even, these impact the sale, as what 93% of people believe. It’s hardly believable, yet the fact that 90% of people spend time on reading reviews before buying something. They read an average of 10 online reviews before trusting a brand.
Their significance has it that these have a great scope for online lead generation. If you don’t believe, just put a bunch of display reviews. You would certainly have a great lift in leads. Even, these display reviews have immense potential to increase conversions by 270%.
So, your SEO team and marketing manager should build strategies around reviews to attract massive number of customers. Here is how this can be possible.
- Wait for The Right Moment To Ask
You should brainstorm about the time, as when you can ask customers about their web journey or experience with your business. That moment comes when your customers are talking about your products or services for some good reasons. This time can be:
- When one is re-ordering
- When one tags your brand one social media posts
- When your customers have used your products/ services
- When one recommends, as “Worth to Buy” or “Good To Invest”
- When would like to spend more and more time exploring your e-store/ website
These are just a few moments that indicate you can ask them, as what they like the best in your product/ services. You can have some more wow moments to prompt your users to share what they have experienced.
- More Reviews Mean More Leads
A study reveals that 92% of customers don’t like to purchase if it shows no reviews. They need some crucial information to go through before placing an order. If it’s missing there, you are going to lose way more customers than you think. They actually want to gain confidence if or not your products are worthy to buy. Reviews have it all.
If you are just a startup, you still have a chance to get some views these ways:
- Add to vitals to get their feedback upon successful completion of a project
- Automate feedback gathering through an email marketing campaign
- Determine happy customers who can refer your services/ products at scale
- Let every new customer explore what your customers have shared about you in a review link at the end of an inquiry form.
You should be consistent with these practices if you really want leads.
- Offer Freebies for Reviews
If your products or services are just launched, it’s a golden opportunity to onboard them. You can ask to share their feedback these ways:
- Offer them a few products or services for free
- Provide cash back on first purchase or order
- Provide partial feedback on purchases
- Let them take away products on big discount
These can prove some incredible hacks to attract customers for sharing their reviews.
- Make It Easy To Share Reviews
Impulsive customers won’t like to meet hassles in their way to take away the business deal. It can be related to payment gateways or hustling in placing an order. So, it’s better to keep these points integrated in your services:
- Throw multiple options to pay through, as by credit card or debit card or netbanking etc.
- Make a review window accessible in one click on an automated link.
- Prompt them not to forget about sending their feedback
- Don’t forget to thank them at the end
These are few tweaks that can help you generate online leads or create opportunities to go ahead with a large customer base from your target market place.
