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Digital marketing has an edge over typical marketing methods. It’s more granular and strategic because facts support it. But here, the biggest challenge is to have a full-fledged report of your marketing efforts and campaigns. If you have it, interpreting your marketing strategy is like a walkover.
This post can prove incredible if you really want to discover the untapped secrets of maximizing leads, online traffic, and sales through an in-depth marketing analysis.
Tips to Analyze Your Business Marketing
Here are a few tips to analyze your business marketing campaigns.
- Generate a Comprehensive Report
You need an in-depth collection of facts related to the ups and downs in SERPs ranking, web visibility via SEO & paid campaigns, online traffic, sales, leads/inquiries, clicks, preferable keywords, social media, and reviews.
Certainly, it’s going to be an insightful report. So, you require data related to the aforesaid digital marketing niches for generating a customized report. Make a personalized report for each business marketing analysis. Focus on only necessary data about these campaigns. This strategy ensures speedy personalized reporting processing.
- Include Reasons for Ups and Downs
You cannot make it useful unless adding genuine causes of uncertain ups and downs in your marketing performance. It may be because of internal reasons like the expiry of the domain, benefits of hiring SEO services from India, an affordable country, or Google algorithm updates and external factors like the onset of pandemics. Ensure to include these all metrics that can actually make sense and also justify your business campaigns.
- Tell the Story Related to Marketing Data
Data can be boring if you don’t know the story of its origin. Therefore, draw the most relevant and contextual records. Otherwise, your report would be a boring piece of record that does not mark any impact. Make it interesting by integrating valuable insights into your marketing efforts, suggestions, and the need to revise resources. Remove noisy (senseless & irrelevant details) data from your marketing report to make it more concise and understandable.
- Validate What Your Marketing Data Research Says
Any piece of information won’t be meaningful. You need verified facts to support your marketing campaigns and their results. In the next step, get deep into the collected data about keyword performance, web journey & experience of visitors, search engine optimization insights, SERPs performance, SEO strategies, etc. Extract the key insights from them and integrate them into your prospective marketing strategies. You may use tools like keyword magic and ahrefs for getting more relevant insights. With that, the scope of improvement will be crystal clear.
- Reach Out to Realistic Conclusions
Analyze your business-specific marketing performance. However, fancy numbers and trends may seem attractive, but you should focus on realistic expectations. Let’s consider the case of the Google Products Review algorithm rolling out. There might be a few eCommerce websites that witnessed a decline in their ranking. It’s not necessary that your SEO campaigns of the service-based website would be much impacted. A slight downgrading will be ok. But, avoid jumping to conclusions and start focusing on areas that your business won’t require.
- Focus on KPIs
You should be very clear about how to represent it in an understandable manner. Draw key performance indicators (KPIs) and then, collect the data in accordance with them. Let’s say, keywords are a key performance indicator (KPI) in SEO services. You need to find out a more convertible keyword from “Nike Sport Shoes for Men” (searches 12,70,00,000 results) and “Sports Shoes for Men” (searches 43,60,00,000). The first keyword has more searches. Being related to a specific brand name, it would have lesser competition. Simply put, KPIs leave a scope to connect with success metrics for your digital marketing campaigns.
- Focus on Influential Statistics
The report should be more data-based. With numbers, you can split stats into impressive, least impressive, and irrelevant. However, it is really important to constantly ask if those stats are really helpful and how they can impact your business in any way.
For example, an email campaign can be successful if its open rate is great. If it’s not, you may lose thousands of dollars in generating leads. The same is the case of PPC campaigns. If your campaign’s click rate is high and the conversion rate is minimal, you won’t generate sufficient revenue. So, always emphasize looking at numbers.
- Understand the Purchasing Flow
The analysis aims at understanding the critical aspect. Let’s say, you monitor a user’s web journey every week or month to select the most interesting prospects (customers with the intent to invest in), but somehow, were failed to do so. Closely look into their journey. You would certainly find the hurdle that pushed them to bounce out. It could be a flaw in the optimization, such as a slow payment gateway, an error on the product page, etc. To stop customers from moving away, you need to find it by understanding their purchasing journey.
- Visualize Results
Visual data is more comprehensive and make insights clearer quickly. You can highlight conversion metrics, KPOs, and many other statistics in the report using graphs, charts, tables, or any interactive figures.
Remember, each promotional campaign is different. So, carefully select the figures to present in a visual format. It helps in saving time on further marketing strategy-building.
- Set Growth and Engagement Goals
The ultimate goal of any business marketing campaign is to generate revenue. Scan the result of your marketing analysis. Then, set up a benchmark to make it achievable. Set your eyes on targeting growth and engagement on a specific platform, like Facebook, Google, etc.
Take into account that there are specific platforms that are the best fit. Let’s say, an eCommerce owner can quickly achieve more sales on Facebook or any social media via various promotional campaigns. It can help in reaching out to customers and building a reputation.
