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Google’s update is on the roll, which is known as “May 2020 Core Update”. However, the search engine continues to improve its searching capacities, speed to explore and many other related algorithms almost every day. These changes seem unnoticeable.
But this time, these are in the highlight. There are many top players who took a downslide & a few have been scrolled up in the search results after this update in May 2020. This is typically a widely notable effect, which is a corrective measure of the Google to fix wrong things.
Second Core Update in 2020
This is not the first time when the leading search engine has rolled out an update in 2020. This is the second time after January.
This is an outcome of the rapidly changing search methods and a wide shifting of millions of organizations to digital platform. Keeping all these facts into account, it has tried to fill up the gaps between then and now.
Purpose To Introduce
The purpose to launch it is only the reassessment of the content & its relevancy. Certainly, there is nothing wrong with the content that has slid down after this update. Neither is it showing any violation of the webmaster guidelines.
This is just to boost an attempt to reassess the content for improvement. There are some pages that were under-performing before it despite having quality and relevancy in the content. Now, they have been rewarded with a better rank. This is happening with all contents in multiple languages.
Points to Reassess
- Inclusion of originality, research, reporting & analysis
- Substantial, complete & comprehensive description on the topic
- Interesting information included or not
- No copying & pasting or rewriting from the sources
- Integrate helpful summary together with descriptive title & headlines
- No exaggeration or shock creating titles
- Content worthy to bookmark, share and recommend
- References by printed magazine, encyclopedia or book
- Instinctive approach in the content
- No stylistic or spelling issues
- Should not reflect as a mass production by the creator
- No excessive ads or distractive content
- Seamless & speedy mobile view
- If the information provided is substantial as compared to other similar search results
- Feed the interest of the visitors genuinely
These are a few points to revise the content upon seeing it from the lens of relevancy. You can go through the webmaster guidelines about the same if you want to get deep with.
What to Do Now
The aforementioned points for reassessment remain similar whenever the engine comes up with the update. There seems nothing to fix the website if the ranking drops down. Rather, the web owner should re-evaluate the way to spin the content and get deep with the relevancy criterion, which should be corresponding to the interest and likelihood of the audience.
So, one should always take a holistic view of the web journey of the user before targeting him/ her with the content.
SEO Experts To Be More Active
The outbreak of unfortunate COVID-19 has widespread. The entire globe is seeing a massive economic downturn. Billions of people are turning jobless. Customers are not ready to take services.
This is a high time for the SEO experts to make hay while the sunshine. They should devote some valuable time on the evaluation of the content so that their grinding will pay off.
It’s a silver lining shining through challenges that this core update has created, i.e. to get better with the content and its relevancy. This is the only way to sail across the downfall of any digital business.
